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Organizational buy-in is critical to product development success

To maximize success for your product, as the product manager you need to get organizational buy-in from key stakeholders at every stage of the product development life cycle. Organizational buy-in ensures alignment, commitment, and support from key stakeholders throughout the process and facilitates smoother decision-making, resource allocation and execution, leading to better outcomes.

Get invaluable insights from product development specialist, Casey Brown, on how to secure stakeholder support during the product development lifecycle

Userback CEO Jon Tobin recently spoke with product specialist Casey Brown about overcoming the challenges of gaining organizational buy-in, aligning project objectives with stakeholder expectations and reducing stress in high pressure situations.

Over the last 15 years, Casey has worked as a business analyst and product owner across a number of successful large-scale digital transformation projects including eCommerce, CRM, loyalty, analytics, field force, logistics, retail, content and education systems. He has managed stakeholder expectations in a number of project delivery environments including Waterfall, Agile and WAgile.

Casey Brown - Product Development Specialist

Casey’s tips for getting stakeholder buy-in during product development

During this 25 minute video you’ll discover how you can:

  • Overcome common obstacles to buy-in [00:58]
  • Engage effectively with teams during product development [06:12]
  • Overcome resistance to new technology [10:33]
  • Align product roadmap and organizational goals [18:13]
  • Improve your ability to gain organizational buy-in and support during product development [24:56]

Key takeouts

  • Open and honest communication is key to successful product development and project management.
  • Whether you’re taking a Waterfall approach, an Agile approach or a hybrid ‘WAgile’ approach, you need to keep stakeholders in the loop and have evidence to inform and validate your product development decisions.
  • This is even more important when fixed budgets and scopes clash with the need for flexibility in agile sprints during product development.
  • When changing requirements impact release dates you need data to justify making those changes.
  • It’s important to align strategically with your business and have a roadmap in place and don’t be afraid to learn from failures.

How Userback can help you get organizational buy-in during product development

Userback is a market-leading user feedback platform helping 20,000+ software teams to understand what users need so they can streamline product development and build better web applications, faster.

  • Get instant insights that allow you to accelerate the delivery of fixes and features that users really need, regardless of whatever approach you may be following… Waterfall, Agile or the hybrid WAgile.
  • Get the data and input you need from users to make better-informed product roadmap decisions, prioritize what needs to be done next and validate your decisions with all stakeholders throughout the product development lifecycle.
  • Identify problems early, before they become major issues, and have all the information you need to communicate that problem to stakeholders.
  • Give developers instant access to all the information that they need to deliver features and fixes faster, including annotated visual feedback from users, session replay videos and relevant system, user and session information (automatically captured in the background as User Identification).
  • Use the feature portal to keep everyone on the same page and prioritize activities by letting users see what features are coming and vote for the ones that will add the most value for them.
  • Manage bug reports, feature requests and other feedback within the Userback dashboard or seamlessly incorporate them into your existing workflows with off-the-shelf integrations and customized webhooks.

Ultimately, Userback removes ambiguity and brings the end user closer to the product manager and the developers, even during complex product development and multi-tiered team structures.

Listen to “Learning from Scars: Why Mistakes are Valuable Lessons for product development”

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