Software testing is the process of evaluating and verifying that a software product or application does what it is supposed to do. The benefits of testing include preventing bugs, reducing development costs and improving performance.
What is software testing, IBM

As a product manager, you know that the success of your web application or website depends on the quality of the user experience.

Ensuring that your product is of the highest quality is essential to meeting customer expectations, reducing errors, and increasing customer satisfaction. One way to achieve this is through quality assurance testing. In this blog post, we’ll explore the importance of quality assurance for product managers, provide tips for carrying out quality assurance, and introduce Userback, a user feedback platform that can help you streamline the process.

Why carrying out quality assurance is important

Quality assurance testing is essential for ensuring that your web application or website is functioning as intended. It can help you catch errors and bugs before they become problems for your users, reducing the need for bug fixing once you are live. Additionally, quality assurance testing can improve user experience, which in turn can increase customer satisfaction and loyalty.

88% of users are less likely to return to a website after a bad experience.

Quality assurance testing can help you avoid these negative experiences and keep your users coming back for more. Statistics and case studies further highlight the importance of quality assurance.

For example, a study by IBM found that the cost of fixing an error found in the design phase is 15 times less expensive than fixing the same error found in production. Companies that invest in quality assurance testing experience a reduce the time it takes to release new features.

6 Basic tips for quality assurance testing

There are various methods for carrying out quality assurance testing, including surveys, user testing, and analytics.

1. Run Surveys

Surveys can help you gather feedback from users about their experience with your product.

2. Run User testing

User testing involves observing users as they interact with your product to identify areas for improvement.

3. Capture Analytics

Analytics can help you track user behavior and identify trends.

4. Structure your approach

When it comes to carrying out quality assurance testing, it’s important to have a structured approach. This includes defining the scope of the testing, identifying the key areas to test, and establishing clear criteria for evaluating the results.

5. Recruit a diverse group of testers

It’s also important to involve a diverse group of testers, including both internal and external stakeholders.

6. Provide clear instructions

Finally, it’s essential to provide clear instructions for testers and to structure their feedback in a way that is easy to analyze and prioritize.

Introducing Userback

Userback is a user feedback platform that can help you streamline the quality assurance testing process. With Userback, you can collect, assess, prioritize, manage, and resolve website feedback during quality assurance testing. Userback allows you to capture feedback from users directly on your website, including screenshots and annotations. This makes it easy to identify and resolve issues quickly. Userback also provides powerful analytics tools that allow you to analyze feedback trends and identify serious issues.

Using Userback is simple. First, you install the Userback widget on your website. This widget allows users to provide feedback directly on your website. Next, you define the scope of your quality assurance testing and identify the key areas to test. You can then invite testers to provide feedback using Userback. Finally, you can use Userback’s analytics tools to analyze feedback trends and identify serious issues.

How to use quality assurance testing to improve your product

Quality assurance testing can be used to reduce errors, inform product decisions, and improve user experience. For example, by analyzing feedback trends, you can identify areas of your product that are causing the most problems for users. This information can be used to inform product decisions and prioritize improvements. Additionally, quality assurance testing can help you identify small issues that may be impacting user experience, such as confusing navigation or slow load times.

By using Userback, you can streamline the process of collecting and analyzing feedback, making it easier to identify and resolve issues quickly. Userback also provides powerful collaboration tools that allow you to work with your team to prioritize and manage feedback.

Conclusion

In conclusion, quality assurance testing is essential for ensuring that your web application or website is of the highest quality. By using Userback, you can streamline the process of collecting, assessing, prioritizing, managing, and resolving website feedback during quality assurance testing.

Userback provides powerful analytics tools that allow you to analyze feedback trends and identify serious issues. We encourage you to start a free Userback trial to see how simple quality assurance testing can be with Userback. By taking the time to carry out quality assurance testing, you can improve user experience, increase customer satisfaction, and reduce errors.

About Userback

Founded in Australia in 2016, Userback is a market-leading user feedback platform helping 20,000+ software teams to understand what customers need so they can build better web applications, faster.  

Userback streamlines and automates the realtime in-app collection, evaluation and management of visual feedback and contextual surveys. Userback can be used standalone or seamlessly integrated into existing business workflows to allow product managers and developers to validate ideas, optimize product-market fit, refine roadmaps, prioritize features, fix bugs and deliver value with greater insight, impact and efficiency. 

Start free at userback.io/signup