“The basics of business is to stay as close as possible to your customers—understand their behavior, their preferences, their purchasing patterns, etc.”
Indra Nooyi, former CEO of Pepsi (more)

As a product manager of a website or web application, you know that providing a great user experience is essential for the success of your product.

However, understanding what your users want and need can be a challenge. That’s where website feedback comes in. Gathering feedback from your users can help you improve your product, increase customer satisfaction, enable User-Centered Product Development, optimize Product-Market Fit, and maximize opportunities for Product-Led Growth.

In this blog post, we’ll explore the importance of website feedback for product managers and provide tips and strategies for collecting and using feedback effectively. We’ll also introduce Userback, a user feedback platform that can help you streamline the feedback collection process and improve your product.

Why collecting website feedback is important

Collecting website feedback is important for several reasons. First and foremost, it allows you to understand your users’ needs, preferences, and pain points. By gathering feedback, you can learn what your users like and dislike about your product, what features they find useful, and what features they would like to see added or improved. This information can help you prioritize your product roadmap and make informed decisions about future development.

Website feedback can also help you identify issues or bugs on your website or web application. Users may encounter problems or errors that you are not aware of, and gathering feedback can help you identify these issues and address them quickly. This can improve the overall user experience and prevent users from becoming frustrated or abandoning your product.

Additionally, website feedback can help you build a relationship with your users. By actively seeking feedback and responding to user concerns, you can demonstrate that you value their input and are committed to improving their experience. This can build trust and loyalty among your user base, which can be invaluable for long-term success.

According to Microsoft, 77% of consumers view brands more favorably if they seek out and apply customer feedback.

Additionally, companies that collect feedback from multiple channels, including website feedback, are more likely to retain customers and improve customer satisfaction.

Tips for gathering website feedback

Now that we’ve established the importance of website feedback, let’s explore some tips and strategies for collecting feedback effectively:

Tip #1
Use Surveys:

Surveys are a popular and effective way to gather website feedback. Surveys can be sent to users via email or displayed on your website or web application. Keep surveys short and focused, and ask specific questions about the user experience. This will make it easier for users to provide feedback and for you to analyze the results.

Tip #2
Monitor Social Media:

Social media can be a valuable source of feedback about your website or web application. Monitor social media channels for mentions of your product and respond to user comments and concerns. This can help you identify issues and address them quickly, as well as build relationships with your users.

Tip #3
Use Analytics:

Website analytics can provide valuable insights into user behavior and preferences. Use analytics tools to track user activity on your website or web application, such as which pages are most popular and which features are most frequently used. This information can help you identify areas for improvement and prioritize future development.

Tip #4
Conduct User Testing:

User testing involves observing users as they interact with your website or web application. This can provide valuable insights into the user experience, including areas where users may become confused or frustrated. Use the feedback from user testing to make improvements to your product.

Tip #5
Provide a Feedback Form:

Make it easy for users to provide feedback by including a feedback form on your website or web application. This can be a simple form that asks users to provide feedback or a more detailed form that allows users to report issues or suggest improvements. Make sure to respond to all feedback in a timely and respectful manner.

Introducing Userback

While there are many ways to collect website feedback, Userback is a user feedback platform that can help you streamline the feedback collection process and improve your product.

Userback allows you to collect feedback directly from your website or web application, making it easy for users to provide feedback without leaving your site.

With Userback, users can take screenshots or record videos of their experience on your website or web application and provide feedback directly on the page. This feedback is then organized and prioritized in a central dashboard, making it easy for you to manage and respond to feedback.

Userback also integrates with popular project management tools like Trello and Asana, allowing you to seamlessly integrate feedback into your product development process. With Userback, you can easily collaborate with your team and stakeholders to prioritize and implement changes based on user feedback.

To get started with Userback, simply sign up for an account and add the Userback widget to your website or web application. You can customize the widget to match your branding and choose which feedback options to enable, such as screenshot annotations, video recordings, or audio feedback.

How to use website feedback to improve your product

Collecting website feedback is only half the battle. To truly improve your product, you need to use the feedback effectively. Here are some tips for using website feedback to make informed decisions:

Tip #6
Prioritize Feedback:

Not all feedback is created equal. Prioritize feedback based on its impact on the user experience and the feasibility of implementing changes. Use feedback to inform your product roadmap and prioritize future development.

Tip #7
Act Quickly:

If users are reporting issues or problems, act quickly to address them. This can prevent users from becoming frustrated and abandoning your product. Make sure to communicate with users about any changes or updates you make based on their feedback.

Tip #8
Don’t Ignore Positive Feedback:

While negative feedback can be valuable for identifying issues, positive feedback is also important. Use positive feedback to identify areas of your product that are working well and to reinforce user loyalty.

Tip #9
Use Feedback to Iterate:

Website feedback should be an ongoing process. Use feedback to make iterative improvements to your product over time. This can help you stay ahead of the competition and continue to provide a positive user experience.

Conclusion

Website feedback is a valuable tool for product managers of websites and web applications. By gathering feedback from users, product managers can understand user needs and preferences, identify issues or bugs, and build relationships with their user base. Use surveys, social media, analytics, user testing, and feedback forms to gather feedback effectively, and use feedback to prioritize development, make informed decisions, and iterate over time.

Userback can help you streamline the feedback collection process and improve your product. With Userback, you can collect feedback directly from your website or web application, organize and prioritize feedback in a central dashboard, and seamlessly integrate feedback into your product development process.

Start collecting website feedback today and use it to improve your product and increase customer satisfaction. With Userback, you can take your website feedback collection and management to the next level. Sign up for Userback today and start improving your product with user feedback.

About Userback

Founded in Australia in 2016, Userback is a market-leading user feedback platform helping 20,000+ software teams to understand what customers need so they can build better web applications, faster.  

Userback streamlines and automates the realtime in-app collection, evaluation and management of visual feedback and contextual surveys. Userback can be used standalone or seamlessly integrated into existing business workflows to allow product managers and developers to validate ideas, optimize product-market fit, refine roadmaps, prioritize features, fix bugs and deliver value with greater insight, impact and efficiency. 

Start free at userback.io/signup