A recent review on G2 highlights the immediate impact that Userback can have on a business: “Userback streamlined our agency client’s feedback and requests overnight.” To make sure you get off to the best start possible we’ve identified five of the most common things we see our customers doing (or not doing!) that hold them back from maximizing the benefits that Userback can bring to their organization and, ultimately, to their users:
- Neglecting to inform users about the availability of your new feedback platform, its purpose and ultimately its benefit to your users;
- Failing to import existing feedback into Userback and then having to manage too disconnected user feedback loops;
- Not customizing the widget to align with your goals;
- Neglecting to align the Userback workflow and categories with existing processes;
- Lack of visibility and transparency regarding the action taken on user feedback.
Here are five tips to make the most of your first 30 days with Userback by avoiding these potential pitfalls:
1. Keep your users in the loop about your new feedback loop!
By enabling users of your website or web application to quickly and easily share their feedback with you without even leaving your app, Userback allows you to make all your users part of your product team!
It now takes them just a few seconds to tell you about any bugs they may find; make suggestions for additional or alternative functionality; or share any other thoughts or ideas they may have. This makes it easier for them to tell you what they need and makes it easier for you to deliver it.
But if you don’t tell your users that you have Userback installed and how it helps them to get what they need from you, then you can’t expect them to simply start using your shiny new feedback loop!
You need to let people know Userback is there, how they can use it and, most importantly, how they benefit from it.
A good idea is to set up an explainer page either on your website or within your help documentation and then you could send people to that page from an announcement banner on your website, your community activities (eg Facebook), or an email. If you have some high-value customers you could call them to introduce Userback and the role Userback has to play in enhancing their relationship with you.
2. Centralize all your current and future feedback in one place with ease with Userback
If you haven’t explored it yet, we think you’ll love one of our most popular features: the Feature Portal.
Userback simplifies the collaboration process by consolidating all feedback and comments in one central location. Your internal team and clients can engage in meaningful discussions, exchange ideas, and iterate on designs effectively, resulting in faster and more accurate revisions.
Prioritize what users truly need
You can use this centralized hub to consolidate, share and prioritize both ideas and feature requests from external and internal stakeholders:
Import your current feedback items
A question we often get asked is “Can I use Userback to manage existing feedback items?”, and the answer is “yes”!
As well as allowing you to collect and manage new and contextual visual feedback, Userback allows you to import any existing feedback so that you can manage it through userback. Simply use the ‘Add Manual Feedback’ button or import a CSV file to consolidate all your user feedback from various sources.
For example if you currently use a productivity tool like Trello, or even just email, you can export a CSV from your current user feedback ‘process’ tools and import all that information into Userback to remove duplication, merge similar items and expedite resolution.
Learn more about importing existing feedback here.
Share your roadmap
With the Feature Portal you can automatically share your product roadmap with your users and other stakeholders. They can review proposed features and they can comment and vote for what they need most, helping you prioritize what functionality updates to focus on next.
By consolidating all feedback and comments in one central location, userback simplifies the collaboration process. Your internal team and clients can engage in meaningful discussions, exchange ideas and iterate on designs more efficiently, resulting in faster and more accurate revisions.
3. Build a feedback experience that meets both your organization goals and the needs of users
User feedback is a two-way street — you need to collect feedback from your users and then you need to use this feedback to improve your product in order to meet the needs of your users.
One of the most powerful things about Userback is how it enables you to continuously gather, assess, prioritize and action user feedback throughout the product development lifecycle, from initial designs all the way through to continuous iterative improvements for a mature product — we call this “User-Centered Product Development” or “UCPD”. You can read more about UCPD in this report: The State of User-Centered Product Development 2023.
Userback makes it much easier for an organization to embrace UCPD and here are a couple of great ways to tailor user feedback management so that it not only meets the goals of your organization, but also meets the needs of your users:
Customize your feedback widget
You can customize the Userback widget to align with your specific goals. Consider your objectives, such as bug collection or specific feedback types. If feature requests or general feedback are not your priority, disable those options to streamline the feedback process.
Trigger Feedback requests
Create a seamless experience for users by triggering feedback requests at exactly the right time inside your web app. Learn more
Add Custom metadata
Gain more insights into user feedback by attaching custom data, like product version, user agent or app-related data when they submit their feedback. Learn more
4. Make the user feedback workflow work for you
With Userback, you can effortlessly incorporate visual and contextual real-time user feedback into your favorite project management, communication, and customization tools.
Sync your workflow and streamline issue resolution by integrating Userback with popular project management tools, including Jira, Asana, ClickUp, and many more.
These integrations bring simplicity to your team, ensuring that user feedback seamlessly integrates into your existing project management processes.
Enhancing communication with collaboration tools
Boost productivity and foster real-time collaboration by integrating Userback with communication tools like Slack and Microsoft Teams.
Extended flexibility with other tools
If you require even more flexibility and customization, Userback offers integrations with Webhooks, WordPress, and Zapier.
Weeks 3 & 4
5. Showcase and celebrate the impact of automating user feedback loop
Share success stories:
Highlight specific instances where user feedback led to improvements or changes in your products or services. This could be through blog posts, newsletters, or social media updates. By showcasing the tangible outcomes resulting from user feedback, you reinforce the value of Userback to users.
Provide regular updates:
Keep users informed about the progress of their feedback. This could include notifying them when a reported bug has been fixed, a requested feature has been implemented, or a specific improvement has been made based on their suggestions. Regularly communicate these updates through email, in-app messages, or a dedicated feedback dashboard within Userback.
Celebrate user contributions:
Recognize and appreciate the users who provide valuable feedback through Userback. This can be done by giving shout-outs, featuring their feedback on your website or social media, or even providing small incentives or rewards for their contributions. By acknowledging their input, you encourage continued engagement and reinforce the value of their feedback.
We want you and your team to make the most of Userback from the get-go! By following these five simple steps during your first month we’re certain you’ll see a significant improvement in your ability to collect, assess, assign and resolve bug reports, feature requests and other feedback.
Power up your feedback loop with The Ultimate Guide to User Feedback for Product Managers
If you enjoyed this article, you might want to download The Ultimate Guide to User Feedback Management. From collection to closure, this comprehensive eBook highlights what you can be doing to streamline your user feedback processes and better understand what your users need in order to deliver the features they want, faster!