Crush 10 KPIs for Product Managers

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Building successful web applications and websites is getting harder as you face increasing pressure to build better products, faster.


Many of your key performance indicators (KPIs) are based on user engagement. Your understanding of your users and relationships with them determines how successful you will be at building a product that is adopted, used… and profitable!

In this guide, we’ll explore how you can crush 10 common KPIs for product managers simply by streamlining the collection and management of user feedback:

  1. User acquisition rate
  2. Average revenue per user (ARPU)
  3. Feature adoption rate
  4. Product usage and engagement rate
  5. Churn (or retention) and refund rate
  6. Reactivation rate
  7. Bugs and defects
  8. Product-Market Fit score
  9. Customer and user satisfaction
  10. Product roadmapping

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