In the ever-evolving landscape of software-as-a-service (SaaS) and web applications, product-led growth (PLG) has emerged as a powerful approach to drive business success.

Unlike traditional sales-driven models, PLG centers around the product as the primary driver of customer acquisition, expansion, and retention. By creating a customer-centric product experience, companies can unlock significant growth potential and build lasting relationships with their user base. To assist product managers of small or startup SaaS and web applications in leveraging PLG to its fullest potential, we present a ten-point checklist.

This comprehensive guide outlines key strategies and actions that enable product managers to create a customer-centric mindset, execute data-driven decision-making, and foster continuous improvement.

By following these ten key areas, product managers can set their companies on a path towards maximizing their ability to achieve Product-Led Growth.