Product Development: 3 ways to reduce resistance to new tech

As a product manager you may be faced with internal resistance when it comes to introducing new technology to your organization’s SaaS, eCommerce or any other kind of web application.

In a recent The Product Perspective podcast, Userback CEO Jon Tobin spoke with product development specialist Casey Brown about overcoming the challenges of gaining organizational buy-in, aligning project objectives with stakeholder expectations and reducing stress in high pressure situations.

This video is an extract from the full interview during which Casey highlights how to overcome internal resistance to the introduction of new technology during the product development lifecycle.

Casey Brown - Product Development Specialist

Key takeouts

Pre-engagement is key to ensuring a frictionless flow for getting stakeholder buy-in for presentations, sign-offs and other activities during product development.
When presenting to senior stakeholders like the CTO, CMO and CFO, it’s important that you do what’s required to get them each to have said “yes” before the meeting starts.
It may be daunting, but try to speak to each stakeholder individually so that you can answer their specific questions, bring them onboard and, perhaps most importantly, incorporate their feedback and ideas because then they become a contributor and are far less likely to raise a red flag!

How Userback can help you get organizational buy-in during product development

Userback is a market-leading user feedback platform helping 20,000+ software teams to understand what users need so they can build better web applications, faster.

Userback is a market-leading user feedback platform helping 20,000+ software teams to understand what users need so they can build better web applications, faster.
Get the information and insights you need to justify your decisions to senior stakeholders and help them to see why what you propose is the correct path, regardless of any other organizational or individual agendas.
If you are replatforming, run user acceptance testing on your existing platform to highlight issues in the current flow that should be addressed. Then continue user acceptance testing throughout the replatforming process to identify any more potential issues before you commit to the next stage of product development.