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As a product manager of SaaS, eCommerce or any other kind of web application you constantly need to earn internal stakeholder buy-in to keep things running smoothly and to maximize product success.

In a recent The Product Perspective podcast, Userback CEO Jon Tobin spoke with product development specialist Casey Brown about overcoming the challenges of gaining organizational buy-in, aligning project objectives with stakeholder expectations and reducing stress in high pressure situations.

This video is an extract from the full interview during which Casey discusses what you can do to improve your ability to gain buy-in during the product development lifecycle.

Casey Brown - Product Development Specialist

Key takeouts

  1. As Jeff Bezos says “Stress primarily comes from not taking action over something that you can have some control over. Stress comes from ignoring things that you shouldn’t be ignoring.”
  2. Over engagement is better than under engagement and don’t put stuff off. Waiting two or three days to have a difficult conversation isn’t going to make that dialogue any easier.
  3. Communicate in such a way that reinforces you kare in control.
  4. Don’t panic and don’t take tough questions personally. Use them to show what you do know, highlight what you’re doing to help everyone reach the common organizational goals and build stronger relationships.

How Userback can help you get organizational buy-in during product development

Userback is a market-leading user feedback platform helping 20,000+ software teams to understand what users need so they can build better web applications, faster.

  • Have instant access to all the user feedback-related information you need to demonstrate to stakeholders you know what’s going on.
  • Identify issues early and address them before they become major problems.
  • Leverage user feedback to help you prioritize the features and fixes that users really need.

Learn more about how Userback helps you to develop and execute your Product Strategy.

Listen to “Learning from Scars: Why Mistakes are Valuable Lessons for product development”

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