Building successful web applications and websites is getting harder as you face increasing pressure to build better products, faster.
As the business landscape becomes more complex, competitive and cost-focused, PLG is gaining momentum as an impactful and cost-effective growth strategy.
Many organizations want to embrace PLG (or maybe they have to if they want to survive, let alone grow), however, they are unable to get there because in order to realize PLG, you have to be able to manage user feedback really well because a critical factor in PLG is knowing what users need and being able to meet those needs.
If you can’t manage user feedback efficiently and cost-effectively, successful PLG is almost impossible. But even today, many product teams struggle with managing user feedback — so much so that they often have no idea what their users really want from them or how well their products are performing relative to competitors.
If you’re looking for ways to make PLG a reality for your product — whether you’re a founder, product manager or marketer — in this guide we’ll discuss these 9 characteristics of PLG that you can accelerate by streamlining user feedback management:
- User-Centered
- Responsive
- Viral
- Rewarding
- Intuitive
- No (or low) cost of entry
- Easy onboarding
- Rapid Time to Value
- Communication
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