Product management is an art – a delicate balance of understanding customer needs, aligning business objectives, and managing development teams.

Effective product management is a complex yet rewarding endeavor, demanding a broad variety of skills, a keen eye for detail, and a forward-thinking mindset. 

As a product manager in a dynamic industry like SaaS, eCommerce or web applications, a critical part of the role is being able to understand what users need so that you can deliver what they want. However, collecting, assessing and actioning user feedback can be hard work and time-consuming.

Userback is helping to change that by streamlining and automating the real-time in-app capture, evaluation and management of visual feedback and contextual surveys. Userback can be used standalone or seamlessly integrated into existing business workflows to allow product managers and developers to validate ideas, optimize product-market fit, refine roadmaps, prioritize features, fix bugs and deliver value with greater insight, impact and efficiency. 

To help you navigate the challenges and maximize your product’s potential, here are ten ways you can leverage user feedback management using a platform like Userback to ensure product success.

1. Embrace user feedback to build better products

User feedback is the lifeblood of any product development process. It’s a goldmine of insights that provides a wealth of information about your product from the people who matter the most: the users. 

According to Hubspot, by streamlining and automating the capture and analysis of user feedback, you can gain valuable insights to build better products that align with your users’ needs.

Userback makes it easy for you to automate your user feedback process, from collection to closure.

2. Deliver features and fixes faster with automated feedback

Time is of the essence in product management. Streamlining and automating user feedback not only keeps you informed about bugs and users’ needs but also helps you deliver product fixes and features faster.

By quickly identifying issues and what works and what doesn’t, you can direct your efforts towards developing features that your users demand and prioritize fixing the issues that present the greates threat to product success.

Userback makes it simple and frictionless for users to give you complete and consistent visual user feedback — including annotations, screen captures, video and audio — so you can see exactly what a user is talking about.

3. Prioritize value-adding features

Product managers often juggle various features and functionalities. However, it’s crucial to prioritize those that provide the greatest value to your users. The folks at Atlassian believe that automated feedback socialization helps you focus on what truly matters to your users, allowing you to validate your product decisions with senior stakeholders and keep your product roadmap on track.

It’s important to steer clear of the feature fallacy trap by prioritizing the problem you’re trying to solve. Rather than attempting to include every feature under the sun, user feedback can help you to focus on building only those features that specifically aim to solve user pain points and provide tangible value.

4. Increase chances of product success

Effective user feedback management significantly increases your product’s likelihood of success.

Userback can help to inform the product strategy and shorten release cycles by making it easier for testers to submit quality assurance and user acceptance testing feedback for prototypes and release versions. The ability to include video and audio feedback makes it super clear where things may need improving to ensure product success.

By continually listening to your users, you can make informed decisions that directly contribute to your product’s success, ensuring that every feature or improvement caters to actual user needs.

6. Meet and exceed KPIs

Common KPIs for product managers revolve around user engagement, retention, and revenue growth.

The beauty of managing user feedback with Userback is that it not only helps you to see how well you are meeting KPIs, it also highlights what you can do to meet any KPIs in areas where you may be missing the mark.

With effective user feedback management, you can align your product development efforts with these KPIs and even exceed them by delivering a product that truly resonates with your users.

7. Develop a user-centric product

In today’s competitive market, developing a user-centric product is not just a good practice, it’s a necessity. Effective user feedback management ensures that your product development approach is user-centered at every stage, leading to a product that your users love.

At Userback we practice and enable ‘User-Centered Product Development’ (UCPD) — the ability to collect and action user feedback throughout the product development lifecycle.

8. Foster a sense of collective purpose

User feedback is not just for product managers. Sharing user feedback with your product team can boost a sense of collective purpose and drive collaboration. It ensures everyone understands your users and works towards a common goal: building a product that users love.

Userback has a dashboard and portal that allow you to monitor and socialize user feedback with ease. I’s also easy to incorporate user feedback into your existing workflows and processes using our off-the-shelf and customizable integrations.

9. Keep evolving

The needs of users and market environments are constantly evolving. A successful product is never truly ‘finished.’ It evolves with its users and the market. Embrace this concept and be prepared to iterate and evolve your product based on user feedback and changing market conditions.

Assess the performance of your features regularly, and make necessary changes to drive ongoing feature adoption. Leverage user feedback to enhance the user experience with contextual in-app guidance designed for specific user segments.

Userback makes this continuous evolution much easier by making it easy to collect and act on the information you need to move quickly — to pivot based on user feedback or new market trends, to keep your product relevant and successful in the long run.

10. Keep your roadmap on track

Impactful product roadmaps are built around actual user need, rather than stakeholder assumptions or the loudest voice. With Userback’s Feature Portal you can collect, assess and share user insights, opinions and suggestions to create a user-centric roadmap and to keep it on track.

Harness the power of Userback’s public roadmap to gather valuable feature requests and demonstrate your commitment to meeting users’ needs.

In addition to capturing feature ideas, a public roadmap serves as a transparent communication channel to keep users — and stakeholders — informed about your ongoing work and priorities. They convey an important message that you value user input and are committed to listening and taking action on their requests.

Conclusion

As a product manager you have a lot to do. Your ability to collect and manage user feedback is critical to your ability to deliver a product that meets user needs. Userback is a platform that helps over 20,000 organizations to build products and deliver features that add true value.

Start free at userback.io/signup